The Pulse

Telstra - For the Fans
Project Details

Winner: The Pulse

Title of entry: Telstra - For the Fans

Location: Crows Nest, AU

Category: 204. 360ยบ virtual reality video

Online: See Project

About Project

When it comes to visuals for advertising, the markers are once again being moved forward. The technology has gone from Standard Definition to High Definition, analog to digital, 2D to 3D. And now there is Virtual Reality. Recently, the New York Times enclosed in their Sunday paper a viewing frame to hold a smart phone that interacts with their VR app. Telstra, a large communications firm in Australia, recently approached Digital Pulse to create a virtual world for their brand. The Pulse, based in Hong Kong and Sydney, is one of the world leaders in immersive experiences. The result is a 360 view of athletes at work set to personal narratives.