Spyder DNA
Project Details

Winner: NoiseFloor

Title of entry: Spyder DNA

Location: Chicago, IL

Category: 217. Ad Single Spot


About Project

Audio is almost a lost art form. Music and sound effects are usually something that plays as background filler--something that is overpowered by visual images and dialogue. Occasionally though, the audio is integrated so well into a television commercial that in itself it becomes a force to be reckoned with. And that can be a good thing.

NoiseFloor is a Chicago based sound and audio post facility with clients ranging from sports clubs to movie producers. NoiseFloor prides itself on creating sound to help tell a story. In a recent commercial for Spyder motor bikes, the audio house produced a sound bed that works flawlessly with dynamic video and powerful graphics.